Sunday, February 5, 2012

Green Matmarknad

Yesterday we managed to visit a place that has raised our curiosity: Green Matmarknad.
This is a recently opened supermarket in the fancy/posh area of Västra Hamnen in Malmö. It was promoted/discussed/advertised in the newspapers recently for its "green" profile and it caught our eyes.
The shop is quite beautiful and has a lot to offer, most conventional ingredients, but also quite peculiar ones. The ecological imprint is visible in the majority of the products and it is nice to see some new brand on the shelves.
One is welcomed by the flower section, which gives a very nice first impression (and the nice smell makes the customer happy to walk in the shop).  We can switch smoothly then to the grocery part of the supermarket where the vegetables look nice, fresh and are mostly ecological, of course.
On the left, one can see a big area reserved to freshly grinded coffee and a small stand for what it seems can be cooking event. On the right, instead, there is a long counter with unimpressive fish, cold cuts (among which finally one could see prosciutto cotto - cooked ham, porchetta and a very old capocollo) and meat hanged in a pitoresque way.
Continuing in the shop, it is possible to observe a small section for kids/babies products, where one can find alternative brands for diapers, as well as a complete selection of food (unfortunately for me, mostly scandinavian style) for the babies. I wish some more international products would be available there (for example, italiana pasta for babies)!
I was happy to see that there was a detergents refill-station (as it is nowadays popular in Italy, too) of a brand called Attitude, which seems very interesting (maybe to try?).

We walked for quite a while in the shop, wondering if there was something we wanted to buy or not. We ended up buying a new soft drink made in Sweden which we tried today and found very tasty and refreshing: Xubi. However, if one checks carefully, this is not exactly an ecological product (watermelon from Africa!??!??), even though it doesn't contain conservants and sugar and other not so nice ingredients.

We were a bit puzzled by the cash counters (it is all self-service) and some products could not be scanned. However (possibly, also because the place is quite new) we got assisted by a couple of shop assistants, which I assume are not going to be available for a long time: for going out of the shop you need to scan the receipt of the payment.

So, in summary: the place is inviting and it has a nice selection of products, mostly ecological, but not necessarily such.
I am wondering how long such a place will last, though, considering:
  •  the competition with the more traditional (and huge) supermarket not so far away from that location,
  • its position which doesn't make it super accessible except if one is going to Västra Hamnen or surroundings on purpose,
  • the prices, which are not that different from "normal" supermarkets which today offer a quite wide range of ecological products as well.

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